5-25% increase in income of RML Subscribers interviewed
- India: The Impact of Mobile Phones, ICRIER Study, 2009 |
Impact of SMS-Based Agricultural Information on Indian Farmers
- World Bank Report, 2011 |
80% of farmers changed information sourcing behaviour after using RML
- Best Practices in ICT and Agriculture: Study of Reuters Market Light and PIKA (Partnership for Innovation and Knowledge) Farmers, United States Agency for International Development (USAID) & ACDI/VOCA, 2011 |
90% of farmers believed they benefited from RML service, over 80% willing to pay for the same
- Assessing the scope and impact of information dissemination through mobile SMS on profit margins of local agri-produce and increase in the incomes, Deutsche Gesellschaft for International Zusammenarbeit (GIZ) Study , 2011 |
5.2% reduction in price dispersion across markets due to availability of RML service
- Developing Electronic Markets in Low-tech Environments: India’s Agriculture Markets, London Business School, 2011 |